I'm Murad Allahverdiyev, Azerbaijani, currently between Baku and Rome. I studied Finance at the Azerbaijan State University of Economics (UNEC), and I recently finished my Master's in Business Management at Sapienza Università di Roma. Right now I'm spending most of my time on marketing, AI, and automation, trying to figure out how to build systems that actually help businesses run better.
I started with Finance. I got into UNEC with a DIM exam score of 625.6 out of 700, and graduated in 2023 with a GPA of 93.36. Studying finance gave me a solid understanding of how businesses actually work, especially from the numbers side, and I still use that as my base for pretty much everything I do now.
After the bachelor's, I decided to move into marketing. I started a Master's in Marketing at UNEC (I got 86 out of 100 on the admission exam), and at the same time I was working as an administrative clerk at Azerbaijan Supermarket MMC, for Bravo Supermarket.
After a year, I froze my master's in Baku and moved to Rome to continue my education at Sapienza Università di Roma, one of the best universities in Italy. I studied Business Management there and recently graduated with a 99 out of 110. I wanted to get a wider view of how businesses actually work, not just the marketing side.
Right now, I'm trying to bring all of it together. I'm learning as much as I can about marketing automation, AI, and the technical side of things, and I'm working on some projects that I'll be posting once they're ready. Long-term, I want to be someone who can look at a business, understand where things are getting stuck, and build the systems that fix them.
Sapienza Università di Roma
A wider look at how businesses actually work, from strategy to operations, and how the different parts of a company fit together. The programme is taught fully in English, with students from all over Europe and beyond.
Final grade · 99 / 110Azerbaijan State University of Economics (UNEC)
Started my master's in Marketing at UNEC after finishing my Finance degree. Completed the first year, then paused it to move to Rome and continue my education at Sapienza. Admission exam: 86 / 100.
Year 1 completedAzerbaijan State University of Economics (UNEC)
Four years of finance, accounting, and analysis. This is where I built the foundation I still rely on. Understanding how a business actually makes money is usually where I start when I'm looking at anything.
GPA · 93.36 · DIM exam 625.6 / 700I'll be upfront about this. I just graduated and I don't have a lot of experience yet. Here's what I've done while I was studying, and what I'm working on now.
Azerbaijan Supermarket MMC (Bravo Supermarket)
I worked here while I was doing my master's in Baku. Bravo is one of the biggest supermarket chains in Azerbaijan, run under Azerbaijan Supermarket MMC. My day-to-day was mostly:
Veto Consulting
I worked here during the final year of my bachelor's. It was my first proper job at a company, and it gave me a first look at how businesses actually work from the inside. Most of my work was on the real estate side:
A few of the things I'm spending most of my time on at the moment. Learning, building, and posting.
I'm trying to get deeper into the technical side of marketing. The workflows, integrations, and automations that most marketers don't usually get into. Learning as much as I can and building things along the way.
I'm really interested in AI and what it can actually do inside a business. I'm working on a few small projects right now to figure out where it genuinely helps and where it doesn't. I'll be posting them once they're ready.
I like looking at businesses and figuring out what's slowing them down. The bottlenecks in their processes, the places money is being wasted. Then trying to figure out how to fix things and make the whole thing run better.
I post regularly on TikTok and a few other platforms, mostly about AI, marketing, consumer culture, and the changes happening around us. It's also where I share what I'm working on and what I'm thinking about.
A couple of certifications I picked up along the way, mostly on the marketing side.
Whether you're a recruiter, a founder, someone with a project idea, or just curious about what I'm doing, I'd love to hear from you. Email is the fastest way to reach me, and TikTok is probably the easiest place to see what I'm thinking about day to day.